The values of Louis Group (Africa) are:

• Christian-centred: We desire to live and behave according to biblical principles. However, although the Louis family is committed to the Christian faith, the Group does not discriminate against other religious faiths and a significant percentage of staff exercise other faith traditions.
  
  
• Family-focused: We endeavour to take the best Louis family qualities and make them relevant to the wider Group – our “family of families”. As a result, empathy, consideration and respect for others are the cornerstones of how we expect our employees to treat each other as well as how we will treat clients and suppliers.
  
  
• Relationship-minded: We seek to win and keep the hearts of our clients by providing them with service excellence and good value so that they in turn will be happy to continue to invest and work with us to our mutual benefit. To this end, we offer clients the personal touch and we keep their needs and interests front of mind at all times. Our goal is to offer more value than clients expect.
  
  
• Profitable with Excellence & Integrity We strive to ensure that everything we do in our business reflects the highest standards, both ethically and in our performance, confident that as we do so we will generate positive financial returns for all our stakeholders.
  
  

The mission of Louis Group is to:

• Adhere to Christian values and principles;
  
  
• Make a significant contribution to Africa by working alongside government and provincial structures to address problem areas within society;
  
  
• Respect the dignity of each employee and provide a supportive and developmental environment for all staff;
  
  
• Continue to grow our market share;
  
  
• Provide quality products and service excellence.