The values of Louis Group are:

• Christ-centred: We use the Bible as our policy document and we desire to live and behave according to the principles in the Bible. Although there is an obvious focus on Christian faith, we do not discriminate against any other religious faiths and a significant percentage of staff exercise other faiths.
  
  
• Family-focused: We attempt to take the best qualities out of the Louis family and make it relevant for the wider Group - our Family of Families. As a result, empathy, consideration and respect for others is a cornerstone of how employees within the Group treat each other as well as how clients and suppliers are to be treated.
  
  
• Relationship-minded: We seek to win and keep the hearts of our clients by providing them with service excellence and good value. It is always the heart of the client that matters more to us than the money. To this end, we offer clients the personal touch and we keep their needs and interests front of mind at all times. Our success is premised on the fact that we offer more value than the clients expect.
  
  
• Profitable with Excellence & Integrity
  
  

The mission of Louis Group is to:

• Adhere to Christian values and principles;
  
  
• Make a significant contribution to Africa and Europe by working alongside Government and Provincial structures to address problem areas within society;
  
  
• Respect the dignity of each employee and provide a supportive and developmental environment for all staff;
  
  
• Continue to grow our market share;
  
  
• Provide Quality Products and Service Excellence.